Agile coaching helps the people who work in changing environments become more effective and successful. It encompasses coaching, facilitating, teaching, mentoring, consultancy and client service, all applied with an open and deliberate selection of agile principles and techniques to address the client’s needs.

Agile coaching needs licence to operate at individual, team, leadership and systemic levels to be effective.

In 2025 the role is changing; a move away from agile coaches to work on a ‘trance formation’ and more to skills based hiring. The skills of a good agile leader are dispersing into additional roles and this is a good thing. A strong independent agile coach will help deepen this adoption and help where the problems have not yet gone away.

Martin has been working over several years to help professionalise the world of agile coaching, through contribution to the Agile Coaching Growth Wheel. This is a tool that helps agile practitioners manage their own skills development, and which clients can use to think about what competencies to seek in their Agile Coach.

Give us a call if you need an agile coach who will….

Leverage a wide range of agile and lean principles for better delivery

Coach teams, individuals, leaders and entire systems

Use professional coaching techniques for lasting empowerment

Provide facilitation – an event, a workflow, an agile framework adoption

Guide learning through teaching and mentoring

Take a partnership stance by crafting a working agreement to identify goals, boundaries and outcomes

Create accountability and awareness

Provide consultancy and advice when appropriate